Mobile and social media have fast become mainstays of our culture. One in four people in the world use Facebook, 70% of millennials sleep with their phone, and we all know the President tweets. Moreover, women are the primary consumers of digital health. Pregnancy and fertility apps are the most popular mobile download, even more than exercise and fitness apps, and there are nearly 2,000 different Ob/Gyn apps. In this brave new world of social media communication, wearable devices with enormous patient-generated data, and Skype doctor's visits, what is a doctor to do? For this reason the American College of Obstetricians & Gynecologists has formed the Taskforce on Telehealth: to grant permission on embracing new technology while providing guidance to avoid its pitfalls. As Vice Chair of this Taskforce, and author of the ACOG Committee Opinion on Professional Use of Digital and Social Media, I look forward to presenting ACOG's past, present, and future in this rapidly evolving, potentially business-building, and ultimately inescapable field.
Nathaniel DeNicola, MD, MSHP, FACOG is a board-certified Ob/Gyn and Assistant Professor of Obstetrics & Gynecology at The George Washington University Hospital in Washington, DC. He serves as the American College of Obstetricians and Gynecologists' (ACOG) Digital Health Expert and leads their current work on innovation as Vice Chair of the Telehealth Taskforce. He has also served as an expert consultant for national and international medical organizations including the American Academy of Pediatrics (AAP) and the International Federation of Gynecology and Obstetrics (FIGO) on adopting mobile and social media, producing educational material, and implementing best practices. He is a published international speaker on the integration of mobile & social media into medical practice. He publishes his own Ob/Gyn blog, Headlines Delivered, via Facebook, Twitter, and YouTube.
Prior to these current roles he completed the Robert Wood Johnson Clinical Scholars Program (VA) at the University of Pennsylvania, where he also worked as a Clinical Associate with Penn Obstetrics & Gynecology. During training and practice at Penn he served as Faculty on the Social Media and Health Innovation Lab, and as Senior Fellow at the Leonard Davis Institute on Health Economics. He was selected as a Merkin Scholar at the Brookings Institution Engelberg Center on Health Care Reform.
Nathaniel completed residency in Obstetrics & Gynecology at Tulane University, earned his medical degree at the University of California, Irvine School of Medicine, and received a Bachelor of Science (Biology) and the University of Notre Dame.